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CRM and Lifecycle Manager

Company: VirtualVocations
Location: Pasadena
Posted on: November 15, 2024

Job Description:

A company is looking for a CRM & Lifecycle Manager to join their Growth Marketing team.



Key Responsibilities:

Manage campaign workflow and execution for CRM initiatives
Develop and implement strategies for customer engagement, retention, and reactivation
Collaborate with cross-functional teams to prioritize and execute CRM campaigns across multiple countries


Required Qualifications:

3+ years of CRM experience including email, push, and SMS communications
Experience with enterprise-level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze)
Proven ability to build and execute complex CRM campaigns with cross-functional stakeholders
Basic understanding of HTML for email and email best practices
Experience in the fintech or crypto industry is preferred

Keywords: VirtualVocations, Baytown , CRM and Lifecycle Manager, Executive , Pasadena, Texas

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